Keep Customers COMING BACK
Connect, Convert, Keep Customers
Keep customers coming back you worked so hard to get is a challenge all sales professionals and businesses face. Automotive sales is much more than standing in the showroom waiting for the next up!
What does it take to connect with car buyers?
And beyond connection, how do you convert then into a sale?
How do you get people to say “yes” - to you and to the opportunity you provide?
Once you have delivered the vehicle, the next hurdle is how to keep customers coming back to you?
How do you get more online reviews, repeat sales, and referrals?
How do you get the maximum return on your investment of time?
The good news is, there is a solution that will show you how to keep customers.
It all takes relationship.
It sounds a bit cliche, but it is as true today as it has ever been.
You need to build and maintain that “know, like, and trust” dynamic.
That is the secret to how to keep customers.
Keep Customers Coming Back Through Relationship and Lifecycle Marketing
Buyers want this connection with you and your dealership. As their automotive sales contact, buyers want someone who will listen to what they want.
In automotive sales, when you approach each opportunity as more than just a chance to “close a deal,” you are making a lifecycle approach.
When you approach each person from a relationship perspective, you will give yourself the opportunity to repeatedly deliver value and get a return on that investment time and time again.
To illustrate this approach, BombBomb created this simple guide to connecting with, converting, and keeping customers.
If you want the super-simple version, it is this:
-Truly respect people
-Think long term, not just quick sale
-Align your asks with their needs
Let’s look at these three concepts in more detail.
The Trusted Advisor
As you well know, the automotive sales arena has changed. It is no longer about providing the data and inventory; your customers have access to it all.
Today, in automotive sales, selling vehicles is about personal connection, unique differentiation, and excellent service.
For lifecycle marketing, you need to become a trusted advisor - someone buyers connect with, trust through the purchase, and return to with referrals and for repeat purchases.
You can make these life cycle touches before, during, and after the sale by traditional means - email, phone, direct mail, other.
However, as an automotive sales professional when you make your contacts with simple, one-to-one videos, you are communicating in a clearer, more inviting, and more personal way.
Regardless of where you are at in your automotive sales career today, there is always opportunity to learn more. Selling cars is not a static carre. It is dynamic, always changing. As a sales consultant, when you chose to stop learning, that is a conscious decision to cap your earning potential.
Take advantage of the Connect With, Convert, & Keep Car Buyers Guide. If the ideas and examples make sense to you, use whatever you have available to start making these smart, timely touches to win more business.