Using video on websites gives your customers and prospects the one thing they want.
What is that one thing?
To be treated as if she or he is the only one who matters at the time when interacting with your business, organization, or service.
Each of us has experienced unbelievably poor customer service.
And, we have each experienced the WOW of really good customer support.
Today it is no longer about budget – although that is a factor.
It is no longer about where your customer is. Office hours are when the customer is available.
And, great customer support is absolutely not about you. Unfortunately, this is not as obvious as it sounds.
Are You Ever Closed
What is the solution?
How can you be available 24/7 when there is no budget, no staff, no support or customer service desk?
When you are closed, you are closed. Right?
Customers understand that there are time differences.
What they do not appreciate is not being able to get ‘how to’ answers when they need them.
So what is the solution?
Answer. When you cannot be available in person, you can be available through using video on websites.
When personal contact is not available, using video on websites engages customers.
WOW Is Being Responsive Even When You Are Not There
Wow customer support is more than a help desk answering questions. That is important. But what is even more crucial is engagement.
Prospects and customers need to be able to find answers when they want them. In every business offering, there are frequently asked question.
Why not have a video response for those FAQ’s?
65 Percent of People Are Visual Learners
People process visuals 60,000 times faster than text. Learning is improved 400 percent, according to a 3M report Polishing Your Presentation.
The Social Science Research Network paper, Reaching the Visual Learner, reports 65% of people are visual learners. Translation, more than half of the population learn by seeing.
Using video on websites can absolutely can generate a wow for your customer engagement.
And there are other golden nuggets associated with using video on websites.
Forrester Research uncovered that making it to the first page of Google search results is 50 times more likely when there is video content.
Ice.com reports that a 25% decrease in product returns was attributed to video content.
Regardless of where you are at today, get started with using video on websites.
In 2016, 67 percent of all internet traffic was video. Cisco’s Visual Networking Index predicts that by 2021 that number will increase to 80%.
Today, using video on websites is absolutely a powerful way to WOW customers. Tomorrow, it will be even greater.