Selecting a video hosting provider can be a daunting task.
In this article, you will learn …
- what a video hosting provider is
- why you need one
- how to select a hosting provider to meet your needs.
What is Video Hosting
Video hosting is just as the name implies, a place to host or store your videos.
Perhaps the best known video hosting provider today is Youtube. Youtube is where millions of people upload, store, and share their videos.
Youtube is also the second largest web search engine. So if you are trying to generate leads or drive traffic to your website, YouTube is not likely the best platform for you.
3 Reasons Why You Need a Video Hosting Provider
You need a video hosting service for many reasons. Here are my top three.
1. ENCODING: First, to encode your video. Encoding simply means formatting your video so that when someone clicks the link to play it the video will open in their browser.
In other words, at this time there is no one common format all web browsers use to play videos. This means your video needs to be formatted so that it will be compatible with the type of web browser your reader is using.
2. VIDEO FILE SIZE: Second is size. Video files are large. They take-up a lot of server bandwidth and storage space. This means that opening up your video would take longer than most internet users are willing to wait.
It also means, even if they do wait, the quality will be impeded. Large video files are prone to freezing. They start then stop while the file buffers then start again and stop again. Not the quality experience you want for your readers.
3. VIDEO PLAYER: For someone to be able to watch your video, you need a video player. A video player is code you install in your post or on your site that will detect which device is requesting to play your video. It also checks connection speed for compatibility.
Unless you are comfortable with coding, creating and placing this code in your Blog or website can be challenging. Plus, you cannot use this code for sending your video via email.
How to Select a Video Hosting Provider
There are many choices when it comes to selecting a video hosting provider to meet your needs.
The key question to ask is “What do I want as a result of someone watching my video?”
If you simply want your videos shared, then a service like YouTube might be good enough.
If it is important for you to be able to track opens and create automated follow-ups, then YouTube is definitely not the choice.
And, if you want to include your videos in email, then you've narrowed it down to only a few service providers.
As Stephen Covey wrote, “Start with the end in mind.”